The luxurious coach company was founded in 2007. It started off with around six buses but has over the years grown to about 60 luxurious coaches. It has over fifty branches across East Africa, in particular, Kenya, Uganda, Rwanda, and Tanzania. It initially started off as a company with buses that plied the Mombasa -Nairobi route. It currently plies various routes in the country. The main mission of the company is to run the most luxurious bus service while providing safety, consistency and a lifestyle.